Laundry. A simple process carried out by millions across the world – it’s easy to forget or even miss the severe environmental impact.

“The average family of five does 500 loads of laundry each year. Globally, that amounts to 29 billion loads. And generates 700 million plastic jugs of laundry detergent in US landfills alone each year. Not to mention the pollutants that flow into water systems. In fact, 90 percent of all chemicals washed into sewage from households consists of cleaning liquid, detergent and fabric softener. Detergents also contain micro plastics that pass through water treatment plants and into lakes, streams and oceans.”


Climate Solver

Let’s face it. The environmental impact of laundry is huge, and we need to do something about it.

That’s where DIRO® comes in.

DIRO® – or De-Ionized Reverse Osmosis – filters the water and de-ionizes it, doing away with the last remnants of salts and contaminents, making the water super clean and not in a balanced chemical state. To become balanced again, the water will attach itself to stains and dirt and absorb them.

Why the DIRO® system is so effective, WWF Climate Solver Website;:

“DIRO-TM21 is a filter system that can be readily installed in any public or private facility. The unit is placed between the incoming water source and the washing machine and creates ultra-clean water. Water so pure, detergents and fabric softeners aren’t needed. Because DIRO filters out particles in the water that can adhere to fabric, the laundry comes out not only super clean, but extra soft to the touch.  DIRO’s product lifecycle is estimated to be up to 15 years.

Beyond costs savings for consumers who no longer need to purchase detergents and softeners, DIRO’s benefits are significant. Cutting down on chemical detergents leads to lower acidification in water sources. The DIRO system reduces energy consumption by up to 40 percent. And the service life of machines will be longer because, without detergent, no lime-scale buildup occurs.

If this innovation or others like it penetrates 10 percent of the target market by 2027, the global greenhouse gas emissions would be reduced with 21 million tons of CO2e annually.”


Removal of Detergents with DIRO®


Removal of Fabric Softeners with DIRO®


Removal of heating water with DIRO®*


Reduction in Tumble Drying Time / Energy with DIRO®

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